How is The Automobile Industry Moving into the Metaverse?

Maruti Suzuki has built a NEXAverse and unveiled their new car in this metaverse. Also, the Grand Vitara is going to be the first car in the world that can be booked through Maruti Suzuki’s metaverse platform. 

BMW is leveraging NVIDIA’s Omniverse to create a virtualized world for car production. The Omniverse allows BMW to visualize the production line and make changes to the design and structures before putting it into final production. 

Hyundai has partnered with Unity to create a digital twin structure for their factories. The purpose is to allow everyone to collaborate closely and assess modifications and adjustments to the production lines. 

Lamborghini, with the assistance of NFT PRO and INVNT unveiled an NFT collection of their iconic vehicles set against a backdrop of legendary places on the planet Earth. 

Mercedes-Benz launched its NFT collection after collaborating with Art2People. The automotive company also airdropped the NFTs through Nifty Gateway.

Audi is bringing virtual reality to in-car entertainment for passengers. The backseat passengers can use VR glasses to get an immersive experience by playing games, films, and other interactive content. 

McLaren has partnered with InfiniteWorld to bring a comprehensive digital experience to its customers. The British luxury auto manufacturer is also releasing NFTs for McLaren cars and supercars.